On today’s e-commerce platforms, the core of precision marketing strategies lies in understanding and segmenting the target audience. The Ozon platform provides a powerful analytical toolset that allows sellers to build buyer portraits based on multiple dimensions such as gender, age, geographic location and consumption habits. This article will detail how to create, name, save and modify target audience analysis maps on the Ozon platform so that sellers can better position their market strategies.
1. Understand the target audience analysis map.
The target audience analysis map is created based on a series of predefined customer classification criteria. These classifications may include, but are not limited to, the customer’s gender, age, purchasing power, residential area, and purchasing behavior. Such classifications help merchants segment the market and achieve more personalized marketing.
2. Create and use Ozon target audience analysis maps.
Step 1: Enter the analysis map builder.
First, log in to your Ozon seller account and select the “Analysis” tab from the main page, then click “Buyer Portrait”. From here, you can enter the analysis map builder “Segment builder” to start creating a target audience analysis map.
Step 2: Select filters and conditions.
In the Chart Builder, you can select a range of filters and conditions to define your target audience. For example, you can filter customers by product category (such as shoes) or customer location (such as Chelyabinsk).
Step 3: Save and name your chart.
Once you have set your filters and conditions, click Save Changes to save your configuration. Give your chart a name, such as “Shoes ordered, Chelyabinsk,” so that it can be easily identified and accessed in your Saved Charts.
Step 4: Manage and modify saved charts.
You can return to the Buyer Profiles homepage at any time to view and edit your saved charts. Select the chart you want to modify, adjust the filters and conditions, and remember to click Save Changes again to update the chart.
Step 5: Create a new chart from a saved chart.
If you want to create a new target group based on an existing chart, you can select Create Chart in the Chart Builder. Set new filters and conditions, and click “Save as New” to save the new configuration.
Step 6: Apply the analysis chart.
After creating and saving the analysis charts, you can use these analysis charts to implement targeted marketing strategies for different customer groups, such as sending customized marketing emails, creating personalized promotions, or adjusting product lists to better meet the needs of target customers.
Conclusion:
Accurate target audience analysis charts can not only help sellers better understand their customers, but also improve the effectiveness of marketing activities. With the analysis chart generator provided by Ozon, sellers can fine-tune their marketing strategies to gain an advantage in the highly competitive market.