Depending on factors such as different regions, time and platform versions, the order in which eBay’s discounts are displayed may be adjusted. In addition, in order to provide better consumer experience and results, eBay is constantly optimizing and refining its search and display algorithms. So how do you set up eBay store discount activities?
1. What is the order in which eBay discounts are displayed?
Price discount range: eBay will prioritize showing customers products with larger discounts based on the actual discount range of the product. This means that the larger the discount, the higher it usually ranks in search results or specific discount categories.
Sales popularity: In addition to the discount range, eBay will also consider the sales popularity of the product to determine the display order.
Merchant credit: eBay will also consider the impact of merchant credit on product display. Merchants with high credibility often get better display positions, thereby increasing sales opportunities.
Advertisement: Merchants can choose advertisements to increase product exposure and display order. By purchasing advertising services from eBay, merchants can better display their products in search results or on specific pages.
2. How to set up eBay store discount activities?
1. Log in to eBay Merchant Center
First, merchants need to log in to eBay Merchant Center and go to relevant pages such as “Promotions” or “Marketing Tools”. You can find the option to set up discount activities here.
2. Select the discount type
Next, on the page for setting up discount activities, you need to select the discount type that suits your store. eBay provides a variety of discount methods such as percentage discounts, fixed amount discounts, buy one get one free, etc. Choose the appropriate discount method according to your needs and product types.
3. Set discount conditions
When setting discount conditions, you can also choose whether it is suitable for all products or only for specific products. If you only want to discount specific products, you can select “Select Products” and select the appropriate products in the list. In addition, you can also filter by price, category and inventory of the products.
4. Set the discount range
When setting the discount range, merchants need to determine the specific value of the discount. If you choose a percentage discount, you can set a specific discount ratio. If you choose a fixed discount, you can set a discount that reduces a fixed amount. In order to attract more customers, it is recommended to set an attractive discount range.
5. Set the activity time
Merchants also need to set the start and end time of the discount activity. In addition, eBay also provides some advanced setting options, such as setting the maximum number of discounts each customer can enjoy.
6. Publish and promote discount activities
After all settings are completed, merchants need to click the “Publish” button to save the settings and promote the discount activities to potential buyers. Merchants can add banners or labels on the store homepage, or highlight the participating products in the product list to remind users that there is a limited-time event. At the same time, promote discount activities on social platforms to guide users to browse your store.