Amazon keyword embedding is to add words that are highly matched with your own products to the product. “These words can be obtained by customers and are highly matched with their own products. Customers will place orders to purchase related products after searching. Through keyword embedding, you can tell Amazon the detailed information of the product, and then accurately match it to consumers in need, increasing the probability of the product being searched.
On the Amazon platform, the correct keyword embedding method helps to increase product exposure and search ranking, thereby increasing sales opportunities. Here are some correct keyword embedding methods for Amazon:
1. Establish a keyword library: Write some keywords for your own products, collect keywords for similar products at the same time, and then use tools to collect some keywords, so that the keywords can be sorted out. Classify the collected keywords and rank them. Those within 50,000 can be classified as big words, and small words can be classified according to word roots such as scenarios, characteristics, brands, groups, and seasons.
2. Listing keyword embedding layout: mainly includes title, selling point, description, searchterm, review, and related vocabulary buried in QA. Title( Title) > Five Elements Features (BulletPoints) > Description Description (or A) > Search Terms > Others (Review content, QA content). Give the main word a more important position to ensure the weight of the main word. In the later stage, the main word ranking will drive natural search traffic and sales, and sales will drive the ranking of other traffic words and long-tail words.
3. Keyword priority: Determine keyword priority based on the search volume, competition level and relevance of the keyword. Important keywords should appear in the title, main features, key points and description.
4. Title keywords: The most important keywords are used in the product title. The title is part of the focus of Amazon’s optimization algorithm, so it is very important to ensure that the title accurately describes the product, including keywords.
It should be noted that Amazon’s optimization algorithm is dynamic and is constantly updated and optimized. Therefore, maintaining the optimization and optimization of keywords is an ongoing process that requires flexible adjustments based on market demand and competition.