The “Performance” tab mainly contains some store operation indicators, which are used to determine whether the seller’s store is an excellent store. For stores with poor performance, Amazon will issue warnings or even close the store. The “Performance” tab mainly includes account status, feedback, Amazon Marketplace transaction guarantee claims, credit card chargeback claims, performance notifications, and seller university.
(1) Account Status
The “Account Status” sub-tab displays some performance indicators and policy requirements given by the Amazon platform, such as the effective tracking rate of goods after delivery must exceed 95%. At the same time, this sub-tab also displays the current status of the store account, such as the value of the current store account order defect rate and the value of the effective tracking rate of goods after delivery. Sellers should always pay attention to the account status and make timely adjustments to the problems in the store.
(2) Feedback
In the “Feedback” sub-tab, sellers can see the evaluations made by buyers on the store orders they have purchased, which are divided into three levels: good, medium, and bad. This sub-tab contains statistics on relevant feedback evaluations in the past 12 months.
Buyers’ feedback is not only one of the criteria for evaluating the overall performance of the store, but will also be displayed on the product description page for reference by buyers who are viewing the product. Therefore, sellers should supervise and manage neutral and negative reviews.
(3) Amazon Marketplace Transaction Guarantee Claims
Buyers may encounter damaged or lost products, delayed logistics, etc. when receiving the goods. In this case, they can apply for compensation from the seller, which must be processed within three calendar days. When a claim occurs, the seller can view and process it under the “Amazon Marketplace Transaction Guarantee Claims” sub-tab.
(4) Credit Card Chargeback Claims
Buyers sometimes choose to use temporary cards to pay for related orders. If the buyer has a dispute over the order, such as a wrong purchase or duplicate purchase, he can contact his credit card company to file a credit card chargeback claim. The credit card company will then contact the Amazon platform to understand the order transaction details. The Amazon platform will contact the seller via email and ask the seller to provide transaction information or process a refund.
It should be noted that sellers must handle the issue within seven days of receiving Amazon’s credit card chargeback claim email, otherwise Amazon will automatically deduct the payment from the seller’s account.
(5) Performance Notification
The Amazon platform will send sellers performance notifications about their store accounts, products, etc. in the form of emails from time to time. These performance notifications are important reminders that may affect the store status or whether the products can be sold. Sellers must pay attention to and respond to the notifications in a timely manner.
(6) Seller University
Seller University is a place for sellers to learn. Through the “Seller University” sub-tab, sellers can learn Amazon store-related operating skills, including from store entry learning to store normal sales, platform-related policies, etc. Sellers can learn under this sub-tab.
B2B Tag
The B2B tag is not a tag that every seller has. If the seller’s products can be purchased in bulk by enterprises, schools and other institutions and the seller has applied to open a B2B business, then this tag will be available in the background to manage the relevant purchase orders.