With the booming development of global e-commerce, some high-profile e-commerce platforms have also emerged in Africa. Among them, Jumia, as one of the largest e-commerce platforms in Africa, has attracted much attention from international sellers. However, as a seller, one of the most concerned issues is the platform’s fees. In this article, we will take a deep look at the Jumia platform’s fee policy and unveil its mysterious commission system for sellers.
1. Jumia platform’s fee system.
The Jumia platform is favored by sellers for its simple and transparent fee policy. Compared with other e-commerce platforms, Jumia adopts a relatively flexible commission system, making it easier for sellers to plan and control costs.
1. Commission system.
The uniqueness of the Jumia platform in terms of fees is that it only charges commissions without the additional burden of platform fees, monthly fees and annual fees. This provides sellers with a more flexible operating environment, especially for small businesses and start-ups.
2. Commission fees for international sellers.
For international sellers, the commission fees of the Jumia platform are relatively simple and clear. Specifically, the commission fees for international sellers mainly include the following aspects:
Minimum commission: Jumia platform sets a minimum commission standard of US$1. This provides relatively low costs for sellers of small transactions and encourages more sellers to participate in platform transactions.
Electronics commission: For the electronics category, the commission charged by Jumia platform is 5% of the total price of the goods. This low ratio is quite competitive compared to other platforms and provides a more favorable operating environment for electronics sellers.
Other categories commission: For all other categories, the commission rate of Jumia platform is 10% of the total price of the goods. Although it is slightly increased compared to electronics, it still remains at a relatively reasonable level.
2. Steps to join the Jumia platform.
After understanding the commission charging system of the Jumia platform, it is particularly important for sellers who intend to join the platform to understand the entry process. The following are the basic steps to join the Jumia platform:
1. Register an account.
First, sellers need to register an account on the Jumia platform. This requires the seller to provide some basic company and personal information to establish the seller’s merchant identity.
2. Fill in the application form.
After the registration is completed, the seller will need to fill in the application form for the settlement of the Jumia platform. This application form will contain detailed information about the seller’s company and products for the platform to review.
3. Provide relevant materials.
During the platform review process, the seller needs to provide a series of relevant materials, including company qualification certificates, product-related certificates, company bank account information, and brand authorization certificates (if applicable).
4. Review and signing of cooperation agreement.
The Jumia platform will review the materials submitted by the seller to ensure their completeness and authenticity. After the review is passed, the seller will need to sign a cooperation agreement with the platform to clarify the rights and responsibilities of both parties.
5. Store construction and product listing.
After signing the cooperation agreement, the seller can start to build the seller’s store on the Jumia platform and list the seller’s products. This marks that the seller has officially become a cooperative merchant on the Jumia platform.
6. Training and guidance.
In order to help sellers better adapt to the operating environment of the Jumia platform, the platform will provide corresponding training and guidance. This includes knowledge on store operation skills, product promotion strategies, etc., aiming to improve the business level of sellers on the platform.
Overall, the commission charging system of the Jumia platform is relatively simple and transparent, providing sellers with a more flexible operating environment. For international sellers who want to enter the African market, the Jumia platform is undoubtedly a channel worth considering. By understanding its commission charges and entry process, sellers can better grasp business opportunities and achieve successful operations in the African market. I hope this article provides some valuable information for sellers’ e-commerce operations on the Jumia platform.