Jumia, as Africa’s leading e-commerce platform, provides sellers with a powerful Seller Center, and the Seller Coach tool is an indispensable tool. With Seller Coach, sellers can easily obtain 11 key data of their store, from sales to conversion rate, at a glance. In this article, we will explore in depth the data provided by Seller Coach and the operational suggestions it provides to sellers.
I. Key data provided by Seller Coach.
1. Daily data.
On the Seller Coach tool page, sellers can quickly understand the daily performance of their store, including but not limited to:
Sales: The sales amount of all products in the seller’s store, including shipping costs.
Order volume: Orders that have been delivered to buyers, plus orders that are on the way.
Items sold: The number of products that have been sold.
Page views: The number of consumers who visited the seller’s product details page.
Conversion rate: The ratio of products sold to page views.
Seller Score: The latest rating of the seller.
2. Weekly data.
Sellers can also view weekly performance data to get a more comprehensive understanding of the store’s performance trends, focusing on key indicators such as sales, page visits, number of out-of-stock orders, number of returns, Seller Score, etc.
2. Operational suggestions from Seller Coach.
Seller Coach not only provides rich data, but also provides sellers with a series of operational suggestions, mainly focusing on the following four aspects:
1. Repricing.
Seller Coach will scan all the products in the seller’s store and identify those products that do not offer the best price. With the price of competitors as a reference, sellers can adjust and manage prices through repricing to ensure that the best price attracts more orders. This function also analyzes product exposure and sales, and recommends the best price to help sellers win the shopping cart Buy Box.
2. Restocking.
On the “Restock” page, sellers can clearly understand the products in the store that are in low inventory or out of stock. These data are calculated based on the average sales of each product in the past 30 days. By understanding the inventory status, sellers can replenish stocks in time and avoid sales losses due to out-of-stock. Jumia provides replenishment suggestions for each product, and sellers can manage inventory according to the suggestions.
3. Listing score.
Seller Coach will identify products with low listing scores and provide suggestions to sellers to help them optimize product information and improve conversion rates. By paying attention to listing scores, sellers can better understand which products need improvement and improve the overall performance of the store.
4. Sponsored ads.
Seller Coach scans the seller’s store products, identifies products that have launched sponsored ads, and provides optimization suggestions. This allows sellers to advertise more effectively, increase product exposure, and attract more potential customers.
Conclusion:
The powerful function of Jumia’s seller tool Seller Coach provides sellers with comprehensive and practical data analysis, and at the same time provides practical suggestions based on actual operations. By making reasonable use of this tool, sellers can better understand the store status, optimize operation strategies, and improve sales performance. Therefore, sellers should give full play to the potential of Seller Coach and use it as a powerful assistant to improve their business level and create a more successful e-commerce path. I hope this article can help sellers to have a deeper understanding and application of Jumia’s seller tool Seller Coach and achieve more significant business results.