With the growing e-commerce, platforms such as Ozon offer merchants a variety of services to increase brand exposure and sales. Understanding these services and their associated fees is essential for merchants to develop effective market strategies and control costs. This article aims to analyze in detail the fee structure of brand promotion and other services on the Ozon platform, and how these fees affect merchants’ overall expenses.
First, Ozon offers a unique fee structure for brand promotion. From October 5, 2023, Ozon will charge a commission of 0.5% of the product price, including 20% VAT, for brand promotion activities. This means that a small portion of each merchant’s sale will be used as a fee to increase brand visibility. It is worth noting that the trial period of this service is from September 27 to October 4, 2023, during which the promotion of brand products is free and there is no additional fee for this service. If the merchant does not cancel the service before the end of the trial period, the above commission will automatically begin to be charged.
On the Ozon platform, the settlement of service fees is related to the delivery time of the order. Commissions will be charged for delivered goods; if the buyer receives the goods and returns them, the 0.5% commission paid is non-refundable. This means that merchants need to consider this part of the non-refundable promotion costs when pricing their products. The details of the fees for the brand promotion service will be displayed in the completion order, allowing merchants to clearly understand and manage their advertising expenses.
In addition, September 27 to October 4, 2023 is a trial period for the brand promotion service. If merchants start using the service after October 4, the trial period will be 3 days. This provides merchants with a short opportunity to evaluate the effectiveness of the service and make a decision whether to continue using it.
In addition to brand promotion fees, Ozon also provides other services such as review pinning service. From November 16, 2023, sellers can pin a review for all product variants on each product card. The fee for this service is calculated in the contract currency and charged at the exchange rate on the day the service is provided. For example, if a merchant pins a review for the product “Women’s Socks” on September 1st, and then pins a review for the product “Men’s Socks” on September 2nd, the service fee for each day will be calculated based on the exchange rate on that day.
In addition to the fees for these specific services, Ozon sellers also need to consider other standard expenses, such as sales commissions for different categories of goods, delivery fees, etc. All of these cost items together make up the overall expense structure of Ozon sellers. Therefore, for merchants selling on the Ozon platform, understanding and managing these different cost items is key to achieving financial success.
In summary, Ozon provides sellers with a range of services to increase sales and brand visibility, but these services also come with corresponding costs. Merchants need to carefully evaluate the cost-effectiveness of these services to ensure that their market strategy is both effective and economical. By properly planning and managing these expenses, Ozon merchants can achieve optimal performance in the competitive e-commerce market.