As e-commerce continues to develop, Ozon, as a leading e-commerce marketplace, continues to launch innovative marketing and settlement strategies to adapt to changing market demands and optimize merchant experience. From October 1, 2023, Ozon will implement a new settlement mechanism that aims to pay discount differences in the form of points, thereby providing merchants with more flexible and efficient sales and settlement solutions. This article will analyze in detail the specific content, impact, and how merchants can optimize their sales strategies under the new system.
First, the core of this new settlement solution is to use points to pay discount differences. This means that when Ozon sets a discount on a specific item on behalf of a merchant, if the item is purchased at a discounted price, the merchant will be compensated for the difference between the original price and the sales price through points. The key to this mechanism is that each point is equal to 1 contract currency unit, which ensures that the merchant’s income is not affected by discounted sales.
A notable feature of this system is that the use of points is limited. Points can only be used during the settlement period in which they are accumulated and cannot be transferred to other settlement periods. This requires merchants to carefully plan and manage the accumulation and use of points to ensure that they can maximize the use of these points.
In addition, the Ozon platform’s points mechanism also has an impact on the way commissions are paid. The platform will deduct the necessary commission from the points, which can be as high as 99%. This is crucial for merchants because it directly affects the calculation and expectation of final revenue.
For merchants, this new settlement mechanism provides a more flexible way to deal with the financial impact of discounted sales. In this way, merchants can more actively participate in promotions on the Ozon platform without worrying that discounts will directly affect their revenue. At the same time, this mechanism also encourages merchants to more actively manage and plan their points usage to optimize their financial benefits.
In summary, Ozon’s new discount points settlement solution provides merchants with an innovative and flexible way to adapt to the dynamic changes in the e-commerce market. Through this mechanism, merchants can participate in promotions more effectively while keeping their revenue stable. In order to achieve the best results under the new system, merchants need to have a deep understanding of how the points mechanism works and plan the accumulation and use of points reasonably. As the e-commerce market continues to evolve, adapting and utilizing these new mechanisms will be the key to merchants’ success.