As Amazon merchants, they have to face a problem, that is, returns. Any Amazon store and Amazon product has the probability of return. However, as Amazon merchants, what they can do is to find ways to reduce the return rate.
If the return rate of an Amazon store is high, then the Amazon store will be labeled as “high return rate”, which has a great impact on the product sales of the Amazon store. And it will receive a lot of bad reviews, and it will also increase operating costs, which is very fatal to Amazon stores.
So, for an Amazon store, finding a way to control the return rate of the Amazon store is more important than anything else, and everyone knows this. So, what is the return rate of the Amazon store? Let’s take a closer look at this issue.
Experts point out: At present, the return rate of Amazon stores is generally controlled within 3%, because once the return rate exceeds 4%, there are more complaints, and the Amazon store may be audited by Amazon at this time, and Amazon may suppress listing or prohibit sales.
Moreover, if the return rate of Amazon FBA products exceeds 10%, it will affect the ranking of Amazon stores and products at this time, and directly lead to Amazon prohibiting the sale of listings. If the return rate is always high, it may seriously lead to account suspension.
It is not difficult to see that controlling the return rate of Amazon stores is a very important task. If you don’t know how to control the return rate of Amazon stores, then you should find a way to use external forces to solve this problem. At present, the better solution is to ask Amazon to help you control the high return rate of Amazon stores.
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In summary, once the return rate of Amazon stores exceeds 10%, the listing will be banned from sale, and in serious cases, the account will be banned. If it exceeds 4% and the number of complaints is high, Amazon will audit the store, which may suppress listing or ban sales.