Doing foreign trade requires dealing with foreigners, so English proficiency is very important, and salesmen should have a high level of English.
As a tool to measure the English proficiency of university graduates, the College English Test Band 4 and Band 6 (CET-4 and CET-6) are still effective reference standards. Generally speaking, salesmen should have at least the level of CET-4. For most foreign companies and large companies, the requirement for salesmen to recruit is that they must have at least CET-6 English or have the Cambridge Business English Level 2 Certificate (BEC2). Many companies do foreign trade through cross-border e-commerce while frequently going abroad to participate in exhibitions. Even pure cross-border e-commerce companies sometimes need to receive customer visits, so talents with good spoken English are widely welcomed by cross-border e-commerce companies. Having good English written and spoken skills is the basic requirement of cross-border e-commerce companies for salesmen. Although salesmen need to have a certain level of English, the development of modern information technology has made it possible for people with low English proficiency to communicate with customers calmly. Language tools such as Google Translate and Youdao Translate can help salesmen communicate with customers. It is particularly worth mentioning that with the increase in the business of cross-border e-commerce minority language platforms, cross-border e-commerce companies are in urgent need of minority language talents. Japanese, German, French, Russian, Spanish, Portuguese, and Korean are the minority languages that are in great demand in the current talent market. For salesmen who still have spare time, learning a minority language is also a good choice.