After the quotation, some customers may accept the price directly, while others may bargain. In the face of bargaining by customers, how should the salesperson communicate with the customers? There are three strategies: first, no price reduction; second, slight price reduction; third, substantial price reduction. The strategy adopted by the salesperson depends on many factors.
First, if you do not reduce the price, you must give reasons for not reducing the price, such as cost, quality, profit, technology, etc., to make the customer believe that the price is very reasonable. At the same time, you must be able to feel the customer’s eagerness to reduce the price from the customer’s reply. For example, some customers say that the price is too high to accept, and he will reply only when you ask him. Then your price may indeed be higher than the market price. In this case, insisting on not reducing the price will lead to customer loss, so you can reduce the price appropriately. You can adopt the 3, 2, 1 price reduction method, first reduce the price by 3%, then reduce the price by 2%, and finally reduce the price by 1%. This slow price reduction will make customers feel that your profit margin is not very large. If the price is reduced by 5% at once, it will make customers feel that the price reduction is too fast, and there may be more room for price reduction. The third situation is generally not recommended, because a large price reduction will often make customers feel that your offer is not sincere.