In the course of your Amazon seller career, it is crucial to understand and comply with the platform’s policies, as Amazon has a policy of “suspending the account first and then dealing with problems later.” Even a simple customer complaint is enough to cause a store to close, especially for new sellers.
1. Account association
Account association is an important concept in Amazon’s operations. The same identity is not allowed to have multiple accounts on the same site, in order to ensure fair competition for sellers and enhance the shopping experience of buyers. Amazon will use technical means to determine whether the account is associated, and determine whether the account belongs to the same seller through factors such as network IP, the same computer, phone, email, address, product information, etc. Therefore, sellers need to pay attention to avoid account association and comply with Amazon’s regulations.
2. Manipulating reviews, the price of account suspension
The positive reviews of products have a far-reaching impact on the store and products, but manipulating reviews is a violation of Amazon’s policies. Due to the importance of reviews, some sellers may take actions such as brushing orders to increase the positive review rate, but Amazon has a zero-tolerance attitude towards this. Once manipulated reviews are discovered, sellers will face the risk of account suspension. Therefore, sellers should win genuine praise by providing quality products and services, rather than taking illegal measures.
3. Counterfeit products
Amazon emphasizes its zero tolerance for counterfeit products. Any product sold on Amazon must be authentic, and the sale of unauthorized copies, pirated and counterfeit products is prohibited. Sellers should comply with Amazon’s anti-counterfeit policy, otherwise they will face serious consequences such as account closure and destruction of inventory products.
4. Intellectual Property Infringement
Amazon sellers need to comply with four types of intellectual property rights, including trademark rights, content copyrights, product patents and product design patents. Infringement of others’ intellectual property rights will lead to serious consequences, and sellers should avoid using others’ intellectual property rights or taking other infringing actions.
5. Selling prohibited products
Sellers should avoid selling illegal, counterfeit or dangerous prohibited items. Amazon regularly adjusts the restricted and non-restricted product catalogs, and sellers should pay attention and ensure that they do not sell prohibited products.
Six. Product quality issues
Amazon attaches great importance to product quality. Sellers must ensure that the products they sell are of qualified quality, otherwise they may face the risk of customer complaints, delisting or even account suspension. Sellers should strictly follow the quality inspection standards to improve product quality.
Seven. Violation of KYC audit
In the European site, when sales reach a certain amount, sellers need to pass the KYC audit. Sellers should cooperate with the audit and provide true and complete information to avoid account suspension due to KYC audit issues.
In general, understanding Amazon’s policies and strictly abiding by the regulations are the basis for sellers to maintain safe store operations. Compliance with Amazon’s policies will help establish a reliable store reputation, increase sales confidence, and ensure long-term store operations.