Facebook advertising information is mixed on the Internet. Many times, businesses have invested in advertising and spent money, but in the end there is no effect. In fact, the reason is that many people just want to “cast a wide net” but do not do a good job of advertising optimization. In order to make Facebook advertising more effective and more conducive to the diversion of merchants, here are some optimization tips to help sellers find the right direction.
1. Abandon traditional display advertising.
In the past, the reliance on click-through rates led to a heavy reliance on clickbait to maximize its advertising traffic. With the rise of ad blockers and the limitations of mobile phone screen layouts, the original advertising display model has gradually lost its popularity.
2. Maximize the coverage of advertising.
The original advertising costs will further replace the traditional display advertising costs. However, more and more companies must catch up with the most effective advertising strategies. The recent emergence of artificial intelligence technology has ushered in a new era of Facebook advertising strategies, which are proposed to improve the relationship with Internet audiences.
You can use a third-party platform to combine comment bots with Facebook ads, and when consumers leave without leaving a comment, this triggers the comment bot to send a private message from your company to contact the buyer. This is equivalent to opening a more intimate conversation that your company can use to move consumers through the sales conversion funnel to achieve marketing goals.
This increases your advertising investment because the higher the engagement of the post, the more people on Facebook have the opportunity to post for free. In addition, it is easier than asking people to leave Facebook, navigate to your landing page, give you contact information, and comment on your post.
3. Customize the landing page for Facebook users.
There is a clear difference between users who click on your page from Facebook ads and those who search through Google. There are very different types of traffic between Google ads and Facebook ads. While Google searchers are often actively looking to buy, Facebook users are usually in “browsing mode”, which means they are still far from making a decision to buy. By monitoring and optimizing your campaigns and landing pages to approach a defined metric or conversion rate, you can later build a campaign that is pre-created for the most engaged audience in the initial operation.