For Amazon merchants, it is really not a simple problem to promote a product. The daily sales of Amazon merchants are not exactly the same, and they will fluctuate within a range. There must be a reason for the sudden drop in product orders, which may be caused by multiple factors.
1. The internal reasons are as follows:
1. If you change the node of a product for a well-performing listing, that is, modify the category, it will cause the Amazon A9 algorithm to match the keywords of the product and your target customers again, so that the traffic will also change, some may get better, and some may get worse.
(If you feel that your product node does not match the product, modifying it to a node suitable for your product will have a drainage effect, and vice versa)
2. If your product exposure is getting lower and lower, and the product ranking is getting higher and higher, it means that your exposure will continue to decline, traffic will be lost, and the order volume will also decrease. (Reason: Amazon also wants to make money and give you enough traffic, but your traffic has no order volume, and the natural traffic tends to perform better, and the traffic allocated to you will be less.)
3. If you have recently received complaints about the product, Amazon will handle your invisible downgrade. For example, my product was downgraded invisibly. The performance of the downgrade invisibly is: first, the number of orders decreased, the traffic decreased, and the BSR ranking decreased.
Response strategy: find the complaint problem, modify it immediately, complain immediately, send an email to Amazon to ensure that it will not be made again in the future. In addition, we should do some operations on the product, such as lowering the product price, increasing reviews, and increasing advertising prices to get more traffic.
5. You have recently swiped the bill and swiped the review. Although Amazon has not investigated, it has reduced your rights.
6. The performance score score is reduced, such as whether the reply email is timely, ODR, refund rate increase, etc. (More than 24 hours, click on the spam message first, and then reply. Don’t reply all the time. If the return problem is mostly due to product quality problems, improve the product essence.)
Second, the external factors are as follows:
1. Lose the shopping cart, be tracked for sales, and be hung by competitors on the product page.
2. Add your Amazon Listing in Add-onItem. Addonitem is a cheap product.
3. If your product is a seasonal product or holiday product
Reason: Seasonal products will lead to unstable sales as the seasons go by. Because holiday products are consumables, they are generally only sold very well during holidays, such as Halloween, Thanksgiving, Christmas and other common holiday products.
4. Your product has recently received medium and bad reviews, resulting in a decrease in listing weight and traffic.
Solution: Increase good reviews, modify bad reviews, send emails to talk to customers, and first find out why you were given a bad review (very important)
5. Has your product recently participated in a flash sale? Flash sales by celebrities outside the site will increase traffic, and the true colors will be revealed after the flash sale.