The keywords in the five-point description of a product can also be retrieved when buyers search for products, so sellers can improve search rankings and conduct SEO promotion by optimizing the five-point description of the product. When sellers optimize the five-point description of a product, they mainly start with the content optimization of the five-point description and the optimization of keywords. The following is a detailed introduction.
Content optimization of the five-point description
When sellers optimize the content of the five-point description, they mainly start with highlighting the advantages of the product and highlighting the guarantee of the product.
(1) Highlighting the advantages of the product
When sellers highlight the advantages of the product, they can start with two aspects: positive review analysis and competitive product comparison.
① Positive review analysis. When sellers are selling products, buyers will give some comments and feedback on the products. Most of them will evaluate the product features that they are satisfied with, such as good-looking clothes and slim fit. Sellers can summarize and analyze these positive reviews to obtain the product features that buyers like, and fill in these contents when optimizing the five-point description to attract buyers.
② Comparison of competitive products. In the five-point description, sellers will compare their products with similar competing products and highlight the advantages of their products. Sellers can analyze the five-point description of competing products to find out the advantages of their products compared with the competing products, and then highlight these advantages in the five-point description of their products to attract buyers. For example, if the seller’s product is a cup, then the seller can highlight the advantages of the material, design style, etc. of the cup compared with similar competing products. Sellers can also find the ranking of Amazon’s best-selling products on the product listing page, and then find competing products.
(2) Highlight product guarantee
After a period of operation, sellers will deal with some after-sales problems such as negative reviews and returns of the products. Real sellers can optimize the five-point description based on the reasons for the after-sales problems such as negative reviews and returns. For example, a seller selling printers has a certain number of buyers who give negative reviews because the printer has a paper jam during the printing process. After analysis, the seller concludes that the problem is due to improper use by the buyer. Then the seller can highlight the problem in the five-point description and propose a solution. When subsequent buyers who purchase the printer encounter this problem, the problem can be well solved.