For Amazon sellers, traffic is very important. Without traffic, the store has no guarantee of conversion. So where does traffic come from? What can sellers do to attract traffic?
1. Create a perfect listing interface
The listing interface plays a great role in attracting traffic, increasing customers’ desire to buy, and promoting the improvement of conversion rate.
How to create a perfect listing interface? What are the details that cannot be ignored?
1) Category
The first step to perfectly create a listing interface is to choose the right category. Customers can greatly improve the matching degree of products because the classification is right.
2) Title
The title of the current product is different from the previous fixed pattern. Experienced celebrities summarize the writing of the title based on their own experience and channels, and summarize it as: “Central keyword + important selling point is product + characteristics of the product center” The title should display 2-3 different central keywords.
3) Description
It is worth noting that in the five-point description of the product, the central selling point of the product must be placed in front, echoing the product image to show the characteristics of the product. In addition, it is necessary to highlight the negative reviews left by customers and the differentiated competitiveness of the seller. Don’t forget to write the after-sales guarantee terms to give buyers a safe shopping experience.
The main description should first introduce the product and then explain the product’s features. Amazon sellers need to consider these two points more. It is best not to repeat the five points. After all, the specific product parameters must be written well.
2. Amazon CPC advertising
Good advertising can bring considerable traffic to the seller’s products and is one of the important ways to attract traffic to Amazon.
For novice sellers who are doing Amazon in-site advertising for the first time, it is recommended to try Automatic targeting first to observe which keywords have the highest conversion rate (go to Reports>AdvertisingReports). Because some words have a high search rate, but if they are not converted into sales, the budget will be wasted.
So after the test, add the keywords with low conversion rates to negative keywords. Set up a manual targeting ad group for words with high conversion rates and increase the bidding budget to achieve the best advertising conversion effect.
The above are two methods for Amazon sellers to attract traffic shared with sellers. I hope it will be helpful to Amazon sellers. LianLian International always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.