When pushing products, the Wish platform not only considers the product tags as a basis, but also considers other aspects of the store, including violation rate, late delivery rate, cancellation rate, tracking rate, receipt rate, order defect rate, return rate and timely feedback rate.
(1) Violation rate
The violation rate mainly reflects whether the seller’s store has violated the rules. Violations include selling fake products, publishing false information and improper guidance.
(2) Late delivery rate
The late delivery rate reflects the timeliness of the seller’s fulfillment of the order, that is, whether there is a problem of not shipping in time.
(3) Cancellation rate
The cancellation rate reflects the seller’s cancellation of the transaction or the buyer’s cancellation of the transaction due to various factors.
(4) Tracking rate
The tracking rate reflects whether the cross-border logistics used by the seller can effectively feedback the product flow information.
(5) Receipt rate
The receipt rate reflects whether the buyer can sign for the seller’s products within the specified time.
(6) Order defect rate
The order defect rate is specifically reflected in the store’s neutral reviews, negative reviews, complaints, disputes, etc.
(7) Return rate
The return rate is reflected in the ratio between the number of returned goods and the total number of goods sold in the same period after the seller’s goods are sold and then returned for various reasons.
(8) Timely feedback rate
The timely feedback rate refers to whether the seller responds promptly after receiving the message sent by the buyer.
The above items are the store basis for the Wish platform to push products. The more criteria are met, the more likely the seller’s store will be judged as a high-quality store by the Wish platform, and the Wish platform will push more store products, thereby increasing store sales.