From the perspective of eBay stores, their operation strategies mainly include conducting buyer marketing, establishing a credit account, and becoming a Power Seller.
(1) Conducting buyer marketing
Some sellers sell daily necessities, clothing, etc. For these products that people often need to buy, it is very important to maintain old buyers. Sellers can ask buyers to follow the company or individual’s Twitter, Facebook, professional forums, etc., and then frequently share some valuable content or provide some promotional activities; they can also make timely return visits and care after buyers receive the goods, so that buyers can feel a good shopping experience and improve buyer loyalty.
(2) Establishing a credit account
On the eBay platform, the reputation of sellers’ stores is measured by feedback ratings. After purchasing the seller’s products, buyers can evaluate the seller’s store. A good rating will increase the seller’s reputation and improve the buyer’s trust. The strategies to improve store reputation mainly include selling at low prices, fast delivery, careful inspection and timely response.
①Selling at low prices. In the initial operation stage, sellers can choose to sell large quantities of cheap goods. This strategy allows sellers to receive a lot of positive feedback in a very short period of time.
② Fast delivery. Sellers should not ship within 24 hours. They should ship quickly after receiving the order and allow buyers to view the logistics information.
③ Careful inspection. Before shipping, sellers should carefully check whether the goods are complete/whether the packaging is damaged, etc., to ensure that the goods can reach the buyer in good condition.
④ Timely reply. If the buyer sends a message to the seller on the eBay platform, the seller should reply to the message in a timely and polite manner.
(3) Become a Power Seller
Power Seller is a symbol of high-quality sellers on the eBay platform. If a seller obtains this status, it means that he has a fast channel to increase product sales. However, the status of Power Seller is difficult to obtain. To obtain this status means that the seller must operate the store very seriously and provide buyers with a first-class shopping experience. To become a Power Seller, the seller needs to meet the following four requirements.
① The seller’s store has always maintained a positive rating of more than 98%.
②In the past 12 months, the seller has sold more than 100 items with sales exceeding $1,000.
③The seller’s eBay store has been operating on the eBay platform for more than 90 days.
③The seller always abides by the relevant rules on the eBay platform during the operation of the store.