The entire meeting process of a foreign trade customer visit is mainly divided into watching a video to understand the basic situation of the company (if any), visiting the exhibition hall (if any), company introduction, project cooperation discussion, etc. These parts can be staggered or carried out simultaneously, but the following points need to be noted.
(1) After the customer and all the reception staff are seated, the main receptionist (the corresponding salesperson of the customer and also the host of the meeting) should stand up and introduce himself first, and then introduce the company’s reception staff to the customer in order of rank. After the introduction, he will introduce the customer’s representatives to the company leaders in Chinese.
(2) After the introduction of the personnel, the main receptionist should introduce and explain the theme of the entire meeting. During the introduction and explanation of the main receptionist, the salesperson who cooperates with the reception (the secondary receptionist) should be ready to provide translation assistance at any time so that the relevant personnel of the company can understand.
(3) For the company introduction, if there is no video material, the main receptionist can demonstrate and explain to the customer according to the approved PPT; during the explanation, the main receptionist should listen carefully to the questions raised by the customer at any time and give correct answers. If you are unsure about a question, you should ask the relevant leaders on site to answer it, and provide translation assistance.
(4) New customers usually introduce their company after the main receptionist has finished the introduction. The main receptionist should provide translation assistance.
(5) Project talks can be held in the conference room or while leading the customer to visit the exhibition hall. During the project talks, it is recommended that the relevant senior leaders of the company avoid the meeting in an appropriate manner to ensure that the final decision of the company leaders is not affected by the content of the negotiation.
(6) During the entire process of the talks, the secondary receptionist should keep a detailed record and organize the entire content of the talks. After the meeting, the secondary receptionist should immediately prepare the minutes of the meeting, and ask the customer and the main receptionist to review and confirm, sign, and each keep a copy.
(7) During the entire process of customer reception, the reception staff should provide tea, coffee, drinks, information, auxiliary equipment, etc. at any time, and be responsible for taking photos and recording videos.