AliExpress is a famous cross-border e-commerce platform in China. As more and more sellers enter, novice sellers encounter more and more problems after opening a store. This article will discuss with sellers some mistakes that novice sellers on AliExpress may make in store operations.
1. Discounts are not detailed enough. Discounts are simple, but many sellers do not set discount activities on the APP. Even if they are set, they do not set discounts for fans or new buyers. For sellers who have set up, we found that we do not consider which products should be targeted at fans and which products should be targeted at new buyers. Generally speaking, if it is mainly a hot item in the store, or if the sales volume is good at ordinary times, additional discounts should be set for new buyers; if there are many purchases and collections, the conversion rate is not high, or the traffic is not high and the conversion rate is unstable, it can be set for fans. Different products have different data in the statistical period, and there should be different settings under the marketing of fans and new buyers. A one-size-fits-all approach does not work everywhere.
2. Set the threshold for full reduction at will. The purpose of the full reduction activity is to increase the customer unit price, so the average unit price of the store must be considered when setting it up, which can be viewed from the industry data or operation data of the business personnel. Although it may not be accurate, it cannot be too bad. Different discount objects have different calculation thresholds. For store-wide discount activities, the threshold is the average unit price of the store; for discount activities for some products, the threshold is the average unit price or the lowest price of these products, and it is best to increase it by a certain percentage on this basis. Generally speaking, if the threshold is too high, the effect of the discount activity will definitely not be good. Therefore, before setting it, you should consider the target marketing object and evaluate the customer unit price.
The above are two common store operation errors. I hope sellers can avoid them in future store operations. LianLian Cross-border Payment uses professional and caring services to allow users to conduct cross-border business with peace of mind, helping more users to bring excellent products and services to the global market in a more efficient way for better operation.