Since the launch of eBay Australia, the Australian site has developed from an online auction platform to a powerful e-commerce platform. Many new sellers who have already settled in the eBay platform will choose to open a new Australian site. How should newcomers to eBay Australia operate?
According to previous statistics, among the top five retail sites in Australia, eBay has even surpassed Amazon Australia in terms of transaction volume for some products. From this, it can be seen that eBay Australia is very popular locally, and merchants who want to enter eBay Australia can rest assured.
In eBay, fashion products, cars, furniture, gardening products, etc. are the most popular product categories in Australia. When choosing products, merchants on eBay Australia should understand the sales list on the platform. If a merchant is considering selling as a small business or store, but is not sure what to offer, it is a good idea to do a small test through eBay to see what is popular now, so that you can have a good understanding of consumer purchasing needs.
Another way is to look for market gaps. In other words, choose products that have almost no competitors on the eBay platform, and then consider whether this is a profitable business. If the seller is only in the initial trial stage, they can make a small-scale investment test in the market. Before buying a large inventory of goods, purchasing in small quantities can also check the quality.
Sellers can also search for clearance items in stores and online, but before buying, they need to search Google, because some clearance items are not popular with consumers, but if they are lucky enough, they can make a considerable profit from them.
Before sellers start buying inventory, they need to consider the profit benchmark. See how many similar items are selling in the market, and the pricing range of the products. Because consumers can compare prices on eBay, they can also sort the items from low to high. Therefore, before pricing the goods, the seller recommends searching or similar items, and pricing the goods in a similar way. Regardless of which platform, a correct pricing can quickly increase the traffic of the store and ultimately achieve conversion.