Your Amazon Store is a mini-site on Amazon that showcases all of your products and has information about your brand. This is really useful if you have a specific niche, such as stationery and art supplies, pet products, cookware, or target customers, DIY enthusiasts or outdoor enthusiasts. So what are the benefits of Amazon Brand Registry?
This gives you a place to talk about your brand and its values to promote your qualifications and get potential buyers interested.
Although your product pages must follow strict rules, such as white background photos, you have more control over the look and feel of your store. Amazon has 2.4 million sellers, this is your chance to stand out!
You must be registered with Amazon Brand Registry to have a store. (If you are not registered with Brand Registry, really do it. Sort it out!) In Seller Central, you can select Store and choose one of the templates designed by Amazon, or create your own.
The user interface is pretty slick. There is a product grid where you can display one or more products with larger images and videos, which is absolutely key to a store. You need to enter your logo. Your logo will not only be displayed on your store, but also on any product page links associated with your store, so you can have a branded presence on your product pages. All of your ad landing pages will also display your logo.
What you are doing here is making the highest level choice of where to place your products. Amazon already has all the information about your products, so it can auto-populate your store based on keywords. (There’s a manual option too, but this one does a great job. If you use the automatic option, Amazon will automatically update your store as you add new products – so it’s a lot less maintenance!
Next, you just submit your store for approval, and as long as you spell correctly and have no grammatical errors, you should be fine. Amazon doesn’t like too much hype, so stay away from George. · Use Clooney accurately and stay away from George. · The best-selling Clooney brand in the world.
Then you can request a vanity URL from Amazon. Select “Ads and Stores” from the “Help/Contact Us” menu, tell them you’re the brand owner, and offer what you want.
URL (Amazon.com/Stores/MYBRAND).
Oh, there are some advantages that aren’t just about branding. You get better information – store insights let you see where your customers are coming from. You can also show your other products to customers and even guide them to your product line when they’re not sure what they need. It is estimated that owning a store can increase your conversion rate by an average of 10%. Brands with stores rank higher in search engines. Amazon also makes it easy for you to promote your store.
You need to do some work. If you want to tell potential buyers more about your brand, you should shoot more videos, content, and photos. You can do it yourself, but it takes time; or you can outsource it, but it costs money.
But even if you have your own website, it’s a huge investment.
The most important thing is that while you have to produce your own content, the cost of owning a store is amazing, amazing, great, huge zero. As one of the benefits of joining the Amazon Brand Registry, Amazon will provide it to you for free. Get started now! The above are all about the benefits of Amazon registered brands, I hope it will be helpful to sellers!