Major festivals and eating habits in France

Major festivals in France include New Year’s Day (January 1), Bastille Day (July 14), Halloween (January 1), Christmas (December 25), and Armistice Day (November 11). In terms of eating habits, the French do not like spicy food and prefer cold cuts. They are proud of their wine, bread, and cheese. They usually combine food with art, and food and art complement and penetrate each other.

Things to note when negotiating business with French customers

(1) French customers generally pay more attention to their own national culture and native language. Therefore, when conducting business negotiations, they are often accustomed to asking the other party to negotiate in French. Therefore, when negotiating with French customers, it is best to find an excellent French translator in advance. Most French customers are cheerful and talkative. They like to talk about interesting news during the negotiation process to create a relaxed atmosphere. Therefore, knowing more about French culture, film literature, art photography, etc. will help you communicate with French customers.

(2) French customers attach great importance to contract terms during negotiations, are flexible in thinking, highly efficient, and rely on personal strength to reach a deal. In business negotiations, decisions are usually made by one person, and there are rarely collective decisions, so the negotiation efficiency is high.

(3) French customers have very strict requirements on product quality and have relatively harsh conditions. At the same time, they also attach great importance to the aesthetics of the product and require exquisite packaging.