A six-degree network of connections has been established on the SNS platform. What does this mean? Let’s talk about the famous six-degree theory.
In recent years, the six-degree theory is almost certainly mentioned whenever SNS or social network marketing is discussed, because the six-degree theory is the basic theory of SNS and social network marketing.
The six-degree theory is also known as the six degrees of separation theory. In 1967, Stanley Milgram (1933-1984), a psychology professor at Harvard University, wanted to depict a network of interpersonal connections that connects people and communities, so he conducted a chain letter experiment and discovered the “six-degree separation phenomenon.” Simply put, “there are no more than five people between you and any stranger, that is, you can get to know any stranger through at most five intermediaries.” As everyone often says, “Anyone can contact Obama through five intermediaries.” This theory has been demonstrated by several famous social experiments in history.
The earliest experiment was in 1967. In 1989, Stanley Milgram, a professor of social psychology at Harvard University, conducted a famous experiment on this issue. He recruited a group of volunteers from Nebraska and Kansas, randomly selected more than 300 of them, and asked them to mail a letter. The ultimate target of the letter was a stockbroker living in Boston designated by Milgram. Since it was almost certain that the letter would not be sent directly to the target, Milgram asked the volunteers to send the letter to the relatives and friends who they thought were most likely to establish contact with the target, and asked everyone who forwarded the letter to send a letter back to Milgram himself. Unexpectedly, more than 60 letters eventually reached the hands of the target stockbroker, and these letters passed through an average of only 5 intermediaries. That is to say, the farthest distance between strangers to establish contact is 6 people.