Many marketing friends must be very troubled: Why do I edit posts very carefully, but the user engagement has been stagnant? The biggest reason may be that you don’t know your users well enough. The following introduces how to analyze audience data, improve the engagement of page users, and reduce advertising costs. Many conclusions can be drawn by making good use of the Facebook Insights tool.
Facebook Insights (audience analysis) can not only help marketers accurately place advertisements, but also help marketers understand their own users, user habits in the target market, and even analyze the user situation of competitors.
Why use Anker as an analysis case? Because Anker fans are basically real, the audience will be more objective and real. The following is an in-depth analysis of the Anker fan page.
Enter the Facebook advertising management backend, find FacebookInsights in the tool, remove the United States in the location, and then enter Anker in the more keywords of interest, you can see the Anker Oficial option, select Anker Oficial, and the situation of Anker fans will be displayed. The following will analyze the situation of fans from different dimensions with multiple pictures.
(1) Gender – 92% of Anker fans are male, and 58% are between 25 and 45 years old. However, on the Facebook platform, 56% of users are male. This shows that most men like Anker products. So for many companies that sell 3C electronic products, men aged 25 to 45 are the focus of marketing.
(2) Relationship status – 36% are single users, and 44% are married users. It is judged that people with a relatively stable relationship status have a greater demand for consumer electronic products. For example, if your products are rings, wedding dresses, etc., you need to pay more attention to people who are in a relationship or engaged.
(3) Education level – 70% of fans are college students. In addition, the proportion of graduate students among Anker fans is 67% higher than the overall proportion of graduate students on the Facebook platform. It can be seen that graduate students are a group of “digital addicts”.