The purpose of cross-border e-commerce is very clear, that is, to have fans, and it is better if it can bring traffic. Here are two forms of participation.
The first one: Questionnaire survey.
Assuming that there are three products that you want to promote, you can ask customers questions in the form of a questionnaire, such as “If you want to introduce it to your friends, colleagues or relatives, which one would you recommend?” The prizes do not have to be these three products, and you can provide prizes separately. In this way, four product links can appear in the copy, three of which are used to view and answer questions, and the fourth is the link to the prize. Under normal circumstances, participants will click on these links to see and increase website traffic. So how to set the winner? The purpose of doing activities is to interact, so you have to mobilize everyone’s emotions for interaction. I usually set the winner like this: first, let the participant give an answer and ask him to use his own way to get friends to like his answer. The more likes, the more chances he has to get a prize; secondly, if @friends like our page, the more @, the more chances he has to win.
The second one: ask questions in combination with the theme.
Generally speaking, Giveaways activities must have a reason, such as weekly, monthly, or preferably based on holidays, such as Father’s Day, Mother’s Day, Back to School, etc., then your questions can be based on the reason. For the Giveaways activity of Back to School, my question may be What is your favorite subject or University? (What is your favorite project or university?), etc. The questions should be simple. The simpler, the more attractive it is to participate.
These are the two forms that I use more frequently. These two forms can be regarded as promotional posts and participation posts. The purpose is the same, that is, to gain fans, and preferably traffic.
Generally, participants will like posts and share posts. The key point is that liking posts can increase fans. Facebook has a function that can Invite People Who Like This Post to Like Your Page, so that you can get more fans.