There are two ways to attract traffic on SNS platforms: one is to attract good people to become your friends, which is manifested in Facebook Groups, celebrities, etc. As long as you master the technical methods, you can directly use the good people in other people’s circles to serve yourself; the other is to attract people yourself, such as setting up a fan page on Facebook.
Both ways of attracting traffic revolve around a core point-people! So on SNS platforms, you must first focus on the role of people. Having people means that you can continue to market and promote around these people, and just like a pool, the water in it will gather more and more, and this power is unimaginable!
First of all, you need to understand the meaning of Giveaways (free samples). Giveaways is not freebie (free gifts). Febie is given as soon as you come, without any conditions. For example, if there are 1,000 prizes, the first 1,000 people can win. And Giveaways is a kind of contest (usually called by fans of the official page), and the rules of the game need to be established.
From the perspective of a Facebook user, if I want to participate in a Giveaways event, I want to know three things.
First, what is the prize (see if it attracts me. If it is game coins or something like that, it doesn’t make much sense).
Second, how many prizes are there (if there are few prizes and the competition is too fierce, it doesn’t make much sense).
Third, how to participate (at this time, clear rules of participation are needed).
After understanding the above three factors, you will pay attention to when the Giveaways event starts and ends. From the perspective of Giveaways event planners, it is necessary to clarify the things considered above in the copy. How to write the copy should be combined with the project. Let’s take the Giveaways event that I have operated as an example to understand.
One of my projects is bedding. It is easy to attract people if bedding is used as a prize because this product is a must-have. Generally, there are 1020 winners, which is a number that can attract people to interact. The Giveaways activity period is usually set to 1 week. The period should not be too short or too long. If it is too short, people will be nervous, and if it is too long, it will be unfavorable for interaction. Now that we have the product, the number of winners, and the period, the next step is to formulate the rules.