Ad images on Facebook are shared by all layouts, and different layouts cannot be edited separately, so the images used also need to take into account all layouts. If you want the ad images to be displayed normally in all different layouts, including the desktop version of the dynamic feed, the mobile version of the dynamic feed, and the desktop version of the right column, you need to use the image size recommended by the ad target system; if the image size is larger or smaller than the size specified by the system, the system will automatically adjust the image to the appropriate size, which may affect the quality of the image.
Note: For images of carousel ads, regardless of the ad target, the recommended image size is 600 pixels x 600 pixels.
When users view a post, the first thing they notice is the image, so we need to spend time carefully selecting and designing the ad images to be displayed. The image determines the image of the business in the eyes of the user. The following are the design techniques for images.
1. Choose interesting subjects
Try to show eye-catching content, people, environments, and products related to the business, and choose wonderful pictures. You can use some funny or unique pictures as materials to attract the audience’s attention when they browse Facebook. Also, don’t post pictures that are not related to your business.
Focus on the quality of the pictures. Avoid using low-resolution (which will result in low-pixel pictures and stickers) 2. Focus on the quality of the pictures. Try to be in a well-lit place. Also, take pictures of still life with your smartphone and don’t shake your hands when taking pictures. Also, pay attention to the picture size specified when creating the ad. Pay attention to the quality of the pictures, but don’t use too professional pictures because professional pictures are like ads. The pictures should be natural and interesting. Remember that Facebook users don’t like ads. They don’t browse the platform every day to see ads. This is very different from Instagram, where users are more accepting of ads.
3. DIY photography skills
It is also possible to take good pictures using a smartphone. Take the time to set up the shooting scene, make sure the lighting is appropriate, and avoid filling the viewfinder with a lot of irrelevant things. Try using a photo app with filters to make ordinary photos look more professional. Also, keep the style of all your ads consistent. You can try apps such as Istagram, VSCOCamSnapspeed or Mextures.