Power Editor integrates all the functions needed for batch management and advertising
Advertising account overview: Displays all ads delivered so that you can view the performance of each ad or ad group and grasp the macro trend.
Audience: Create and manage saved audiences so that you can easily reuse them in future campaigns.My Gallery: Conveniently save and manage advertising images.
Homepage posts: Create and manage homepage posts.
Performance reports: Track advertising performance based on some indicators of interest.
Power Editor can provide more detailed and comprehensive data information on advertising performance than advertising management tools according to the three-level architecture of advertising, so as to make timely adjustments and optimizations.Facebook’s advertising algorithm is simple: the more popular the ad, the cheaper the price. If your ad looks too much like an ad, no one will care, but the price will be high. If you want to get more potential customers with less money, make ads that don’t look like ads.
According to our experience, if the goal is branding, short videos (10~15 seconds) are the most effective, and CPV can be as low as $0.001. That is to say, if you want traffic, you can get 1 million visitors with an investment of $1,000. It is best not to do video ads.
When placing ads, the goal is for users to forward them for you, so your ads must be interesting. As you understand the Facebook environment, ads will become more and more effective.