In addition to Facebook’s own analysis tool Insights, there are many third-party marketing management platforms on the market that provide detailed data analysis, and SproutSocial is one of them.
Sprout Social is a social media marketing management tool for small and medium-sized enterprises that can help enterprises manage their social relationships on Facebook, Twitter, and LinkedIn. At the same time, Sprout Social also provides a visual and intuitive analysis tool that users can use to analyze data and discover potential users.
Tip: Sprout Social is a paid software, but new users can get a 30-day free trial.
The main functions of Sprout Social are as follows
(1) Sprout Social can unify multiple Facebook pages in a smart inbox page, greatly simplifying Facebook page management. Users can also easily browse or reply to posts, comments and private messages on Facebook through Sprout Social, unify replies to customized inboxes and track the progress of emails in real time.
(2) In a Sprout Social page, you can edit and publish posts on multiple platforms simultaneously. In addition, you can easily view, change or add content on the activity log and customize user access rights for posts.
(3) In Sprout Social, you can search for discussions related to corporate services to help companies find potential users and nearby consumers.
(4) Sprout Social can generate customized brand social reports, and can further query the number of comments, @ messages, replies and other operations by time period.
(5) Sprout Social also provides the ability to follow invisibly, which can track and manage accounts that are not convenient to follow publicly, and mark them in groups.
Overall, the biggest advantage of Sprout Social lies in integration: on the one hand, it can reduce the difficulty of users operating multiple accounts; on the other hand, it can strengthen and increase revenue through communication with users.