In the field of e-commerce, Lazada boutiques and grocery stores are two different business models, each with its own advantages and disadvantages. The following will conduct a detailed comparative analysis of them.
Advantages of boutiques
1. Platform traffic support
Boutiques usually have more exposure opportunities on the platform because their products are more focused and easier to be recommended to potential buyers by the platform. This traffic support can increase sales opportunities.
2. Accumulation of fans, high repurchase rate, and high user stickiness
Due to the precise product positioning, boutiques are able to attract and accumulate a group of loyal fans, who usually have a high repurchase rate because they have high trust and satisfaction with the store and high user stickiness.
3. Clarify the needs of the service objects and select products with more tendency
Boutiques usually have a clearer understanding of the needs of their target audiences, so they can choose products more targeted and provide more accurate solutions.
4. Concentrated supply of goods
Due to the limited product categories, boutique stores can manage and control the supply more centrally, reducing the complexity of inventory and supply chain management.
Disadvantages of boutique stores
1. Limited scope and single category function
The product range of boutique stores is usually narrow and cannot cover diverse needs, so there are restrictions on some categories and functions.
Advantages of grocery stores
1. Quick entry to the market and large traffic
Grocery stores can usually enter the market more quickly because they offer a wider range of product choices and attract more traffic.
2. Easier product selection
Due to the lack of overly detailed product selection, grocery stores are relatively easier to select products and can more easily expand their product range.
3. Quick start and fewer concerns
It is relatively simple to start a grocery store, and it does not require too much professional knowledge and experience, so it is more friendly to beginners.
Disadvantages of grocery stores
1. The audience is scattered and it is difficult to judge preferences
Due to the diversity of products, the audience of grocery stores is usually more scattered, and it is difficult to accurately judge their purchasing preferences, so more complex market analysis and product management are required.
2. It seems to lack professionalism and reduce credibility
Grocery stores may leave consumers with the impression of lack of professionalism, which reduces the credibility of the brand.
3. Weak user stickiness and low repurchase rate
Due to the variety of product selection, users may not easily establish loyalty after shopping in grocery stores, and the repurchase rate is usually low.
4. High purchase cost and scattered supply of goods
Grocery stores need to manage a variety of products, which may lead to increased purchase costs. At the same time, they need to deal with multiple suppliers, and supply chain management is more complicated.
Store product layout-235 layout
Store product layout is crucial for operating e-commerce stores. The following introduces a common 235 layout strategy.
Style positioning
20% traffic-generating models: These products are mainly used to attract traffic, and usually do not bring high profits, but can increase the exposure of the store. The focus is on guiding traffic.
30% profit models: These are products with sufficient supply chain inventory and are upgraded versions of traffic-generating models. They usually have higher profit potential and are the main products of the store.
50% general models: These products are regular products of the store, and the sales and views are relatively stable. They are usually used for large promotions and daily promotions, and are alternative products for store promotion tools.
Product selection
The following factors need to be considered when selecting products:
Low cost, light weight, sufficient supply
Suitable for local product high frequency and rigid demand
Choose short-term explosive products with product trends through platform activities
Create a single product explosion
Product title
The product title is the key to attracting buyers’ attention. The following format is recommended:
Brand+Keyword+Attribute+Style
Brand+Keyword+(Function/Attribute)+Other
Brand+Model+Keyword+Scope of Application+Product Features
Main Picture
The main picture should clearly display the product, highlight the brand, and have a simple background to ensure product differentiation.
Details
The product details page should clearly introduce the use of the product so that buyers can better understand the characteristics of the product.
Price
Price setting needs to be guided by the product title and market conditions, while considering promotion strategies.
Marketing
FEED
Use videos, pictures, coupons and other content in the store to attract traffic. Videos and pictures can be used to show product features, while coupons can increase purchase intention.
Decoration/PDP
Decorating a single product and using coupons can increase the attractiveness of the product. At the same time, you can consider using Quanxiaobao and alliance promotion to increase product exposure.
Through the through train
Test keywords and optimize titles through the through train to increase the search visibility of products on the platform.
Affiliate promotion
By promoting single products outside the site, expand the exposure of products and attract more potential buyers.
Coupons/activities
Consider launching promotional activities such as large single product coupons to attract more buyers.
Decoration of boutique stores
Store decoration is very important for improving user experience and increasing sales. The following are the functions and suggestions of store decoration:
1. Attract consumers for free: The decoration of the store homepage can attract more consumers and let them browse the different products of the store.
2. Help customers understand and browse the store: Through decoration, customers can more easily understand the product range and characteristics of the store and improve their shopping experience.
3. Provide a unique shopping experience: Store decoration can provide customers with a unique shopping experience and increase their stay time in the store.
4. Communicate brand and value positioning: Through decoration, the brand and value positioning of the store can be communicated and the brand image can be established.
5. Display best-selling items: Decoration can highlight the store’s best-selling products and guide customers to browse these products.
6. Increase sales and attract fans**: Store decoration can help increase sales, attract more fans, and increase the average order amount of the shopping cart.
7. Increase Basketsize: Through well-designed decoration, customers can be encouraged to buy more products and increase the size of the shopping cart.
In summary, boutique stores and grocery stores each have their own advantages and disadvantages, and it is very important to choose a model that suits your business philosophy and market demand. At the same time, reasonable product layout and store decoration are also one of the key factors for successfully operating an e-commerce store. I hope these analyses and suggestions will be helpful to store operators.