Lazada is an e-commerce platform that focuses on branding and refined operations. Although spreading goods is necessary to make the store look more complete quickly, if it is not optimized and modified according to market demand, the store may accumulate a large number of products with 0 traffic and 0 sales, and eventually become a burden. Buyers cannot find the products they need, and the goods they don’t like are piled up there, which naturally does not stimulate the desire to buy.
When operating a Lazada store, the key is selection rather than quantity. Any e-commerce platform takes “explosive products drive stores” as the core idea. Simply put, if there is a product in the store that has a high search ranking, high sales, and rich reviews, then this product will continue to attract new traffic to the store. With the steady growth of traffic, the store will gradually accumulate fans, which can drive other products with lower traffic.
When we introduce new products, it is not enough to simply transfer the pictures provided by the supplier to the Lazada platform. Other sellers can do the same, and may be listed earlier than you, with better sales and reviews. How to stand out from the competition?
Spreading goods is only suitable for preliminary market research. Once a product starts to have orders, it needs to be optimized according to market demand immediately. Orders mean market potential and meet certain audience needs. At this time, you can cooperate with platform activities or search ads to accelerate product exposure. Observe the changes in product traffic and sales within 3-5 days, and then make targeted optimizations based on product data.
For example, if the product has a significant increase in traffic after participating in an event, and the number of collections and purchases is also large, but the sales are not ideal, you can adjust the price appropriately. After the price is lowered, buyers who have shown interest in buying may decide to buy because the price is more attractive. If the product still cannot increase traffic and sales even with advertising and activities, you need to consider changing to other main products.
In summary, 70% product selection and 30% operation. Cross-border e-commerce operation is actually a process of constantly adapting to the market and accumulating product selection experience, and product optimization is the core of operation. Relying solely on distribution to achieve good sales, unless you are very lucky and happen to choose a product with strong market demand, but this kind of luck is not available to everyone. Most people need to build their own stores down-to-earth and step by step. There is no shortcut.
Therefore, the most important thing now is to analyze every product that has been put on the store in detail, find out 10-20 main products, and ensure that their traffic and sales continue to increase. If you ignore the products that have already received orders, you will miss the opportunity to create a hit.
If you want to know which products are suitable for being the main products, I would ask you: What was the purpose of putting these products on the shelves? Why did you choose to put these products on the shelves? What are the advantages of these products? Is it the low purchase price? Or is the style suitable for the consumer group in the market?
Remember, buyers value products, and the success of a store is inseparable from high-quality products. Therefore, when the store is not stable enough, don’t just look at the overall store data, the product data is more important.