Brand value is recognized by more and more companies. If your products have good sales channels and stable quality, it is recommended to apply for trademark registration in time, have your own trademark, and take the road of brand development. Use publicity and promotion channels such as the AliExpress platform to continuously expand the influence of your own brand, let your own brand products seize the international market, and continuously increase the added value of your products. Although this process is very long, if Chinese companies want to “go global” and have their own place on the world economic and trade stage, this process is inevitable and cannot be avoided. At present, my country’s innovation-driven development strategy and the “Belt and Road” initiative require companies to continuously transform and upgrade, change “Made in China” to “Created in China”, and can no longer stay on the traditional old road of OEM and OEM. Therefore, it is particularly important to continuously innovate products, actively cultivate and create independent brands, and increase product added value.
Timely apply for customs protection of intellectual property rights for the goods sold
In December 2003, the State Council promulgated the “Regulations on Customs Protection of Intellectual Property Rights”, which established my country’s customs protection system for intellectual property rights. The Regulations on Customs Protection of Intellectual Property Rights stipulate that the consignor of exported goods or its agent shall, in accordance with national regulations, truthfully declare to the customs the intellectual property status related to the exported goods, and submit relevant certification documents to file the customs intellectual property protection of the exclusive right of registered trademarks. After filing, once it is found that the exported goods are suspected of infringing the trademark rights that have been filed with the General Administration of Customs, the customs shall take the initiative to suspend the customs clearance procedures of the goods in accordance with its authority, notify the relevant trademark right holders, detain the suspected infringing goods according to the application of the trademark right holders, investigate the infringement status of the goods, impose administrative penalties on the relevant responsible persons in accordance with the law, actively use the customs supervision of inbound and outbound goods, and severely crack down on trademark infringement in the cross-border field.
Increase the protection of rights for trademark infringement
Once the trademark right holder finds that his registered trademark has been infringed by others, he should promptly preserve and fix the evidence. If the infringement is minor, you can consider making an online infringement complaint through the platform’s intellectual property protection channel, and the platform will investigate the infringement. Once it is determined that it constitutes infringement, the platform will take the initiative to delete the link to the infringing product and prohibit the infringement from the source. In addition, you can also file a complaint of trademark infringement with the industrial and commercial administrative department, which will investigate and deal with it. If it constitutes an infringement, the industrial and commercial department will impose administrative penalties in accordance with the law. If it causes great economic losses to the trademark owner, the right holder can also file a civil lawsuit for trademark infringement in the people’s court in accordance with the law; if the infringement is serious and suspected of a crime, you can report it to the public security organ, which will file a case for investigation and pursue the criminal liability of the infringer in accordance with the law. Only when the right holder attaches importance to the protection of trademark rights, actively safeguards trademark rights, and allows the infringer to receive due legal sanctions, can a legal and honest legal and business environment be formed, and can the occurrence of various types of trademark infringement be eliminated and reduced.