1. Sellers should pay attention to the intellectual property risk assessment before selling products
As sellers, you should strengthen your awareness of intellectual property risks, and while respecting the intellectual property rights of others such as trademarks, you should also pay attention to the use and protection of your own intellectual property rights. Most of the sellers on the platform are only sales companies, and the goods they sell are purchased through channels such as manufacturers or agents. In the process of selecting and purchasing goods, sellers are often more concerned about factors such as the quality and price of the goods. The ownership of intellectual property rights such as trademarks is easily overlooked, which can easily lead to intellectual property risks such as trademark infringement. Therefore, before the goods are put on the shelves for sale, sellers should pay attention to the risk assessment of intellectual property rights such as trademark rights, and focus on the ownership, registration time, registration location, registration certificate number, protection content, scope of application of the registered trademark, type of trademark, popularity of the trademark, and whether the trademark has a transfer license. At the same time, after the goods are put on the shelves, you should pay close attention to the intellectual property status of the goods you sell. If there may be intellectual property infringements such as trademarks, the infringing goods should be deleted immediately. In addition, it is necessary to strictly control the purchase channels, eliminate products of unknown origin, and ensure that there is no intellectual property infringement problem in the goods sold.
2. Use other people’s registered trademarks in accordance with the law
Article 43 of my country’s Trademark Law stipulates that a trademark registrant may authorize others to use its registered trademark by signing a trademark license contract. If a licensor authorizes others to use its registered trademark, the licensor shall file its trademark license with the Trademark Office for the record, which will be announced by the Trademark Office. The above are the statutory conditions for the legal use of other people’s registered trademarks. Therefore, if you want to use other people’s registered trademarks, you must first sign a trademark license contract with the registered trademark right holder in accordance with the law. In addition to making clear agreements on the scope, term, licensing method, licensing fees and other matters of the trademark license, you must also file the trademark license with the Trademark Office for the record, which will be announced by the Trademark Office in accordance with the law. Only then will the use of the trademark be protected by law.