Among Amazon sellers, there are two major categories: Amazon Brand Flagship Stores and ordinary sellers. There are significant differences between them in nature, especially in terms of traffic. It is well known that the traffic of Amazon Brand Flagship Stores is usually higher than that of ordinary stores, which raises a question: where does the traffic of Amazon Brand Flagship Stores mainly come from?
1. Organic search traffic
Organic search traffic refers to free traffic from within the Amazon platform, which attracts customers by ranking high in the Amazon search engine. The following are several key factors that affect organic search traffic:
Keyword optimization: Select keywords related to the product and cleverly apply them in the title, description and keywords to increase the exposure of the product in the search results.
Product reviews and social proof: Actively encourage customers to write product reviews and feedback, and strive to improve product ratings and positive reviews. Positive reviews and high ratings help improve product rankings and click-through rates in search results.
Product page optimization: By optimizing product pages, including titles, descriptions, pictures and key features, providing clear information and attractive content, customers can quickly understand and buy your products.
2. Paid advertising traffic
Paid advertising is another effective way to obtain traffic. Amazon provides a variety of advertising forms, including search advertising, display advertising and brand advertising:
Search advertising: Promote products to relevant target audiences by displaying ads on Amazon search results pages. Increase the exposure of ads in search results by setting parameters such as keywords, bids and budgets.
Display advertising: Display ads on partner pages on Amazon websites and mobile apps to attract the attention of potential customers. Different types of display ads can be selected according to target audiences and product features.
Brand advertising: Enhance brand image and awareness through brand advertising. Multiple products, brand stories and related products can be displayed to increase customer trust in the brand and purchase interest.
In summary, Amazon brand flagship stores have various sources of traffic, including natural search traffic, paid advertising traffic, and social media and external channel traffic. Through strategies such as keyword optimization, paid advertising and social media promotion, more traffic can be attracted to increase the exposure and sales opportunities of brand flagship stores.