At present, the core pain points that plague the development of cross-border e-commerce are as follows: international logistics, international payment and customer experience. These are the three major obstacles to the development of cross-border e-commerce. In 2015, AliExpress made great breakthroughs in solving these problems.
At the beginning of 2015, AliExpress recruited 2,000 powerful sellers to support them in entering overseas warehouses to improve the customer experience of cross-border e-commerce. In terms of payment, AliExpress promoted localized payment in 2015. For example, QIWI, a local payment service provider in Russia, can directly connect with Alipay, which greatly facilitates the payment experience of Russian consumers. In terms of logistics, Alibaba relies on Cainiao Network to increase cooperation with international logistics companies, including Singapore Post and Russian Post, and truly achieves efficient and high-quality customer experience.
The development of mobile terminals in 2015
Mobile Internet is the main battlefield of China’s future e-commerce. This concept has been deeply rooted in the hearts of the people, so AliExpress also accelerated the layout of mobile terminals in 2015. In April 2015, the new version of mobile “AliExpress” was launched. The entire APP interface is smooth and has a very good customer experience. Combined with the large-scale localized international payment of “AliExpress” in 2015, a large number of localized payment tools and international Alipay docking also led to the large-scale download of “AliExpress” APP.
2015 “Double Eleven” global cross-border shopping.
Currently, Tmall’s “Double Eleven” shopping carnival has become the world’s largest online sales festival. As the focus of Alibaba’s globalization strategy, “AliExpress” has participated in Alibaba’s “Double Eleven” activities for many consecutive years, and the annual transaction volume has increased significantly. In 2015, Tmall’s “Double Eleven” sales reached 91.2 billion yuan. On November 13, “AliExpress” also disclosed the data of participating in Tmall’s “Double Eleven”. Exports generated 21.24 million orders, covering 214 countries and regions, and wireless transactions reached 40%. On that day, one in every 100 people in the world (except China) visited “AliExpress”.
As a real second-generation rich, “AliExpress” has all the advantages of Alibaba. Alibaba’s three major directions in the future are rural areas, overseas and mobile terminals. We have reason to believe that the future development of “AliExpress” will get better and better.