It is said that there is a story that is widely circulated on AliExpress. An American girl bought a wig on AliExpress because she was going on a date with her boyfriend. She wore the wig and went swimming in the swimming pool. As a result, she found that the wig fell off one by one after entering the swimming pool. She complained to AliExpress the next day, asking why the wig sold by your supplier was not waterproof. About a week later, the first waterproof wig in China that can be used for swimming appeared on the shelves of AliExpress. This is the most widely circulated version of Alibaba’s AliExpress C2B model.
In fact, the responsibility of AliExpress is to help China’s best suppliers, effectively gather global fragmented demand through the power of the platform, and let Chinese sellers directly face overseas terminal retailers. The C2B model has a very good effect on enhancing the added value of products and increasing customer stickiness.
In addition, many mobile phone manufacturers have launched their products through the C2B model of big data on the AliExpress platform, which not only completes sales but also has the effect of promoting brands. With the development of cross-border e-commerce, the C2B model of Chinese suppliers will become more and more popular and reflect its core value. This will also become one of the directions for the development of Chinese manufacturing in the future.