According to our understanding, there are differences in the sub-categories and quality of goods between China and Southeast Asia. The Southeast Asian market lacks cost-effective products, which highlights the obvious advantages of China’s supply chain in Southeast Asia. Therefore, as the preferred cross-border e-commerce platform for Chinese merchants to go to Southeast Asia, Lazada has launched a major project – Rocket Class, which aims to provide support for high-quality merchants and seize the first opportunity to go to the Southeast Asian market. The Rocket Class project will provide Chinese merchants with one-stop services, including overseas warehousing, logistics, customs clearance, marketing and promotion, etc., to help them quickly enter the Southeast Asian market. This move will help to enhance the popularity and influence of Chinese goods in the Southeast Asian market, and also bring more high-quality Chinese goods to Southeast Asian consumers. This move is expected to further strengthen trade cooperation between China and Southeast Asia and promote the common development of the economies of both sides.
The Rocket Class has attracted the attention of merchants since its launch, and they have asked how to join. In order to help merchants quickly find Rocket Classes in different sub-categories, an inventory was conducted, and the summary is as follows:
Lazada has launched Rocket Classes in 7 vertical sub-categories under industries such as fashion, maternal and child, kitchen and consumer electronics. These include rocket classes such as Malay fashion apparel, Thai fashion accessories, Thai and Vietnamese fashion women’s bags, Malay baby and children’s clothing, Thai children’s clothing & toys, consumer electronics and Thai kitchen. The launch of these vertical segmented catalogs will help meet the needs of Southeast Asian consumers for different categories of goods, and also provide Chinese merchants with more accurate market positioning and marketing strategies. Through the rocket class project, Chinese merchants can focus more on product development and quality improvement in their own areas of strength, so as to achieve better sales performance and reputation in the Southeast Asian market. As one of the largest cross-border e-commerce platforms in Southeast Asia, Lazada has further consolidated its leading position in the Southeast Asian market through the launch of the rocket class project, and provided Chinese merchants with a more convenient and efficient channel to go overseas.
The Malaysian fashion apparel rocket class is the first batch of vertical store incubation in Lazada’s fashion category. We analyzed the popular trends of segmented categories such as dresses, tops, and trousers. With the increasing number of online shopping users in Malaysia year by year, the demand for fashion goods has exploded, especially European and American style clothing. Therefore, we launched the rocket class to help merchants with sources grow rapidly and seize market opportunities.
The Thai fashion accessories rocket class has also made a major breakthrough. We interpret the popular trends of fashion watches, accessories, glasses and other categories in Thailand, and provide first-hand fashion information, consumer trends and other content to merchants who join the Rocket Class, further helping Chinese merchants to develop overseas fashion business.
In addition, we have also launched projects such as the Thai and Vietnamese Fashion Women’s Bag Rocket Class, the Malay Baby and Children’s Clothing Rocket Class, the Thai Children’s Clothing & Toys Rocket Class, the Consumer Electronics Rocket Class and the Thai Kitchen Rocket Class to provide merchants with product selection direction, store operation improvement and other support.
The Rocket Class helps merchants to quickly incubate and improve their competitiveness through four steps: registration and selection, training optimization, store racing, and resource blessing. Merchants who successfully graduate will have the opportunity to participate in monthly fixed-cycle theme activities, channel pinning, user-directed push and other off-site traffic diversion resources.
Lazada will continue to be committed to promoting the Rocket Class project to help Chinese merchants achieve greater success in the Southeast Asian market.