Today, more and more sellers are joining the ranks of cross-border e-commerce, and Lazada, as a popular cross-border e-commerce platform, has attracted a large number of consumers. However, in the process of operating a Lazada store, sellers need to understand Lazada’s average daily traffic, which is crucial to the success of the store. Below we will introduce Lazada’s average daily traffic and influencing factors.
Lazada online product limit and average daily traffic
Lazada sets different upper limits on the number of online products for sellers, which are related to the store’s net order volume in the past 90 days. The following are Lazada’s online product limit rules:
Online product limit of 500: If the store’s net order volume (excluding cancellations, failed delivery and returns) in the past 90 days is less than 30 orders.
Online product limit of 1,500: If the store’s net order volume (excluding cancellations, failed delivery and returns) in the past 90 days is greater than 30 orders, but less than 90 orders.
Online product limit of 5,000: If the store’s net order volume (excluding cancellations, failed deliveries and returns) in the past 90 days is greater than 90 orders.
These rules are directly related to the number of products that sellers can list on Lazada, which affects the store’s average daily traffic and sales potential.
Reasons for lack of traffic on new Lazada stores
Why do some new stores lack traffic on Lazada? Here are some common reasons:
1. Low exposure
If your product exposure is low, that is, buyers cannot find your product in the search, then the traffic will naturally be very limited. To improve this situation, you need to optimize the product’s title, keywords, etc. to improve the product’s ranking in search results. Use data analysis to find out which keywords have less exposure and traffic, and then replace them with more attractive keywords. In addition, you can also increase the exposure of your products by participating in discounts and promotions.
2. Limited number of store products
Even if your product exposure is high, if there are a limited number of products available for sale in the store, then the traffic will still be limited. Compared with stores with more products, your traffic will also be relatively low. However, it does not mean that the more products in the store, the better, but the products should be released according to the actual situation. If you cannot effectively manage and market a large number of products, the traffic guidance effect may not be as expected.
3. Store Violations
If your store has violations and is punished by the platform, the impact on traffic will be more significant. The platform may reduce your store weight or restrict display, making it difficult for your products to be displayed when buyers search for relevant keywords. In this case, sellers can only wait for the store’s traffic to gradually recover.
Conclusion
By analyzing the above factors, it can be understood that the average daily traffic of Lazada stores will be affected by different factors. Therefore, sellers need to choose the appropriate operation method according to the actual situation of their stores. Optimizing product information, increasing the number of products, and avoiding violations are all effective ways to increase store traffic. Ultimately, successfully operating a store on Lazada requires continuous learning and adaptation to the market to meet consumer needs and increase daily traffic.