1. Comprehensive cross-border marketing capabilities.
Cross-border e-commerce marketing is the most fundamental and technically demanding link. Cross-border e-commerce agency companies should be very familiar with the marketing and promotion of the cross-border e-commerce platform itself, Google promotion and operation, SNS marketing and promotion, video marketing and promotion, blog forum marketing and promotion, and various professional forum communities, and be able to use their own experience and professionalism to achieve low investment and high efficiency output.
2. Customer after-sales service capabilities of cross-border e-commerce agency operations.
Currently, the most complained link of cross-border e-commerce is the after-sales service of cross-border e-commerce, in addition to cross-border logistics. In the traditional cross-border e-commerce 1.0 and 2.0 eras, many small and medium-sized cross-border e-commerce companies shipped goods from China. They could only prevent after-sales problems of cross-border e-commerce. When it was really a last resort, they would use commercial express delivery to protect the interests of customers. This handling method was inefficient and costly. Cross-border e-commerce agency companies should have such capabilities to help cross-border e-commerce companies solve after-sales service problems in a package through all means, including localized services.
3. Secondary operation capabilities of cross-border e-commerce agency companies.
Currently, the customer churn rate of cross-border e-commerce is very high, many of which are due to the lack of in-depth customer service and experience, and the high proportion of unpaid cross-border e-commerce orders. Professional cross-border e-commerce agency companies will help cross-border e-commerce companies tap into such untapped customer resources through software and related data analysis to help cross-border e-commerce companies grow.
4. Customer relationship management capabilities.
For those rapidly developing and large-scale cross-border e-commerce companies, the value of customer relationship management capabilities is more important than pure market development capabilities. A good cross-border e-commerce agency company can meet customer needs through its own professionalism and experience, increase customer stickiness, communicate with customers in a data-based way, and ultimately provide feedback to cross-border companies to adjust products and services. Customer management has very high qualifications requirements for cross-border e-commerce agency companies, which must have high overseas service capabilities and abundant overseas resources.