At present, China’s export cross-border e-commerce is mainly dominated by ordinary small and medium-sized foreign trade cross-border e-commerce. Under the cross-border export B2C model, most cross-border e-commerce companies still export through international cheap express delivery and personal mail small parcels. According to a data survey by the Zhejiang Cross-border E-commerce Research Center, the logistics model of postal parcels currently accounts for about 70% to 80% of the cross-border e-commerce export enterprises in Zhejiang, but this extensive cross-border e-commerce logistics model has various disadvantages.
1. High cross-border logistics costs.
The core products of the cross-border e-commerce company are ship model crafts and gifts. The main markets are in Europe and the United States. In the era of cross-border e-commerce 1.0 and 2.0, it was also exported through the traditional cheap cross-border express delivery model. At that time, Hong Kong small parcels and Hong Kong large parcels were selected. Because the product volume is relatively large, the cross-border logistics cost once exceeded half of the product sales price, which is a waste of resources for both sellers and buyers of cross-border e-commerce. Because the advantage of cross-border e-commerce is the efficiency advantage of the supply chain generated by the Internet, this problem was finally solved by developing lightweight and small-volume products specifically for cross-border e-commerce.
2. Long delivery time.
Let’s start with the cross-border e-commerce product ship model series crafts. The earliest cross-border e-commerce platform was Alibaba’s “AliExpress” platform. A Russian customer placed an order in the store. He hoped to bring holiday gifts to his children before Christmas, but the ship model was relatively large and could only be sent in a large package in Hong Kong. The customer finally received the product three months later. The customer was very disappointed and had lost the meaning and value of giving gifts. Although we tried very hard to provide customers with a good experience, in fact, after this shopping, we lost this Russian customer. According to statistics from “AliExpress”, the time it takes to send a small package from China Post to an emerging market is basically between 40 and 60 days. Although the time for using a cross-border logistics line is shorter, it still takes 2 weeks.
3. The package cannot be tracked throughout the process.
Everyone has the experience of shopping online on Taobao Tmall. Every time everyone completes shopping, there will be a strong sense of anticipation. Especially for girls, the greatest pleasure of online shopping is the moment of unpacking the package, so checking the latest logistics direction of the product by the order number every day is something everyone has done. By tracking the order number, you can clearly understand the specific direction of the goods, ensure the logistics safety of the goods, and enhance the buyer’s shopping experience. However, the cross-border logistics query and tracking system that is common in domestic online shopping consumption is not so easy to implement in cross-border e-commerce logistics. In the cross-border e-commerce logistics system, many packages have gone abroad and arrived in other countries, especially small countries in emerging markets. It is difficult to query the real-time logistics dynamics through the logistics order number, or the logistics dynamics are updated very slowly. Because the cross-border e-commerce logistics line is long and there are many links, the logistics information of different countries is not smoothly connected. This problem is not a simple small problem, it is a systematic and holistic large project.