No matter which platform you choose for cross-border platform operation, the operating principles are the same. Here are three key points that newcomers to cross-border e-commerce should master.
1. Positioning of stores and products.
The first is the store positioning and product positioning of a store, which is a market strategy that newcomers are most likely to overlook. As a cross-border seller, you should be very clear about where your core consumer market is, where your customer needs are, where your store’s characteristics are, and where your advantages are. This is the first step to the success of your store. All subsequent promotion and operation are based on this point.
2. Price strategy.
Through certain data research and analysis, you will find that there will be medium, high and low price positioning strategies on any cross-border platform. You need to find a price strategy that suits your characteristics based on your actual situation. Cross-border e-commerce is not domestic Taobao. Don’t blindly believe in low-price strategies. Low prices do not necessarily sell well, and the risk of losses is very high. From the perspective of “AliExpress”, it is recommended that everyone use quality and brand services as selling points for cross-border sales. When formulating the price strategy of your own store, you should conduct more market research and combine it with the prices of your peers. Also, do not modify the price strategy easily, because once the price is set, it will be very difficult to modify it later.
3. Store decoration and store settings.
The decoration and setting of the store is also a very important step. For the decoration and setting of the store for newcomers of cross-border e-commerce, it is recommended to find industry leaders on the cross-border platform, and carry out related work by referring to and learning the decoration, setting, and description of the stores of other industry leaders. The focus here is to have your own characteristics, whether it is a hot-selling style or transaction terms. It is best to set the product title with the core keywords of the product, which is conducive to the later SEO search engine promotion. The shooting of product pictures should be real and detailed. For product descriptions, you must be attentive and professional, because many transactions on cross-border platforms are not communicated, and foreign buyers are more accustomed to reading detailed descriptions of products and placing orders by themselves, so you should have very detailed product descriptions.