In the competitive market of e-commerce, product ratings have become one of the key factors affecting the success of sellers. Ozon, as one of the main e-commerce platforms in the Russian market, attaches great importance to product ratings. This article aims to deeply analyze the importance of product ratings on the Ozon platform, how to manage and optimize product ratings, and the impact that low ratings may have on sellers.
1. What is a product rating?
The product rating is the average of all the comments left by buyers on the product page. On the Ozon platform, this rating is very important because it directly reflects the consumer’s satisfaction with the product. This rating is based only on the star rating of the product by the buyer, regardless of the text content of the review. By monitoring this indicator, sellers can better understand consumer needs and feedback and optimize their products.
2. The impact of product ratings.
Product ratings are not only an important basis for consumers’ purchasing decisions, but also one of the key indicators for Ozon platform to measure seller performance. When the product rating is lower than 4.5 points, the seller will not be able to use the premium subscription function of the Ozon platform until its rating rises above 4.5 points. In addition, if the seller receives more than 5 penalties, he will be permanently disqualified from using this feature, which may lead to the actual abandonment of the store.
3. How to view and manage product ratings?
In order to effectively manage product ratings, Ozon provides sellers with a convenient way to view and analyze the ratings of products. Sellers can view relevant information in the “Seller Rating” menu in the background, which includes two parts: “Product → Rating” and “Price → Product Evaluation”.
4. View review statistics.
Sellers can filter to view products with reviews in all categories or each category.
The evaluation index is calculated based on the daily product card changes.
Includes negative reviews with 1 to 3 stars and positive reviews with 4 to 5 stars.
5. Rating updates and historical reviews.
Product ratings include all historical reviews and are updated once a day. It is worth noting that only products that are in the “display” state and have two or more reviews will be included in the rating report. If the product is archived, it will not be displayed in the report. Whenever a product gets a new review, the platform recalculates its rating.
6. Optimization strategy.
In order to maintain high ratings, sellers should adopt the following strategies:
Pay attention to customer feedback: Carefully analyze customer comments, find out the shortcomings of the product, and make improvements.
Improve product quality: Ensure that product quality meets consumer expectations.
Optimize customer service: Provide high-quality customer service and solve consumer questions and problems.
Encourage positive reviews: Encourage satisfied customers to leave positive reviews.
Conclusion:
On the Ozon platform, high product ratings are the key to sellers’ success. Understanding and managing product ratings and continuously optimizing products and services are important ways to improve consumer satisfaction and maintain a good reputation. By implementing effective management strategies, sellers can maintain their advantages in a highly competitive market and achieve long-term success and growth.