Overseas crowdfunding may not have been the first choice for brands to go overseas in the past, but sellers need to pay more attention to it in the future.
Sellers doing cross-border e-commerce should know that Japan has the highest Internet utilization rate and smartphone penetration rate in the world, and Japan’s e-commerce market still has a lot of room for development, so if you want to export products overseas, going overseas to Japan is also a good choice.
So, how does the Makuake platform help you go overseas to Japan?
The Japanese are very loyal to products and brands. They pay more attention to product details, including packaging, labels, shopping vouchers, etc. If they can capture the hearts of the Japanese from the first stop of going overseas, the subsequent repurchase rate is guaranteed.
The Japanese are very fond of buying some electrical appliances, toys, DIY products, electronic products, etc. online. The network coverage rate is high, and mobile shopping has become the mainstream. Large e-commerce platforms Rakuten Market, Yahoo and FunClub are all good localized platforms. After going overseas, there is no shortage of retailers, and subsequent sales are easy to launch.
Some people may ask here, what kind of products are more suitable for Japan Makuake crowdfunding? In fact, the products of this platform are relatively complex. Most electronic, household, kitchen supplies and tools can be used in daily life (except food, medicine, medical supplies, contraband, etc.).
Let’s analyze the website traffic of the Makuake platform:
1. The traffic of the Makuake platform is mainly mobile terminals.
2. The traffic channels are mainly direct browsing and natural search traffic, which shows that the Makuake platform has a strong reputation and influence in Japan.
3. From the perspective of drainage direction, many crowdfunding projects are drained through PRTimes.
Therefore, Makuake is very well optimized for mobile terminals, and the utilization rate of mobile terminals is relatively high in our daily life. The influence and popularity of the platform can also help the project obtain more natural traffic, and subsequent promotion can also bring more traffic and various fission game play.