In the cross-border e-commerce market, it is crucial for every seller to understand and comply with the platform’s prohibition and restriction policies. Especially on platforms like Meikeduo, it is not only important to avoid selling prohibited products, but also to pay close attention to risk management. This article aims to provide a comprehensive guide for new and old sellers to help make smarter product selection decisions on the Meikeduo platform.
First and foremost, it is basic and important to understand and strictly comply with Meikeduo’s prohibition and restriction policies. This includes avoiding the following categories of goods:
Counterfeit or counterfeit goods, even replicas of branded products are not allowed.
Goods that infringe on the intellectual property rights of others, such as unauthorized trademarks, patents or copyrighted products.
Unauthorized genuine products, even if the product itself is genuine, cannot be sold without the authorization of the brand.
In product listings, you must not imply that you are the official distributor of the brand, and you must not directly use the brand name or trademark in pictures, titles or detail pages.
Other products that Meikeduo explicitly prohibits from selling.
Violation of these policies may lead to sales suspension, product removal and other problems, which will not only affect sales but also damage the store’s reputation. Therefore, sellers must be cautious when selecting products to ensure that the selected products comply with the platform rules.
In addition, sellers should also consider the following four major risk control factors in the product selection process to ensure the safety and stability of the selected products:
Quality risk: including design risk, production risk, transportation risk and warehousing risk. High-quality product design and production can reduce returns and complaints, while effective transportation and warehousing management can ensure the integrity of products and improve consumer satisfaction.
Intellectual property risk: involves copyright risk, patent risk and compulsory certification risk. Sellers need to ensure that all products comply with the intellectual property laws and compulsory certification requirements of the target market to avoid legal disputes and product removal.
Cost risk: including procurement costs, tax processing, first-leg freight and overseas freight. Reasonable cost control is the key to increasing profit margins. Understanding and calculating all related costs can help sellers price more accurately and avoid losses.
Capital chain risk: involves account period, delivery period, transportation cycle and product life cycle. Good cash flow management is essential to maintain the smooth operation of the business. Sellers need to pay attention to the life cycle of the product, ensure timely update of inventory, and avoid capital sedimentation.
In summary, the Meikeduo platform provides broad market opportunities for cross-border e-commerce sellers, but it is also accompanied by various risks and challenges. Sellers need to have an in-depth understanding of the platform’s prohibition and restriction policies, while taking into account risk control factors such as quality, intellectual property rights, costs, and capital chain, in order to make more reasonable and safe product selection decisions. By comprehensively considering these factors, sellers can not only avoid risks, but also achieve stable development in a highly competitive market.