Cross-border e-commerce relies on the Internet platform to operate, but as we all know, the Internet is an interactive platform that is not restricted by geographical location, and its communication space and speed are incomparable.
On this basis, my country has to pay attention to the fact that intellectual property rights are a kind of territorial rights. It only enjoys the intellectual property rights within the geographical scope where the intellectual property rights application is successful, and the intellectual property rights are protected by the intellectual property laws of the region. It is precisely because of the different geographical scopes that various countries have great differences in cultural characteristics, political attributes, historical processes, and development levels. This leads to different protection strengths, content, and measures for intellectual property rights in each country.
However, due to the borderless nature of cross-border e-commerce, there is no fixed and unified legal protection system for regional intellectual property rights when encountering the intellectual property laws of different countries. Therefore, this is also the reason why my country has not yet issued strong and effective legal provisions for cross-border e-commerce intellectual property infringement disputes.
In view of this, the World Intellectual Property Organization should combine various factors such as the development level of each country to formulate the legal protection scope and protection standards for cross-border e-commerce intellectual property rights that are suitable for the characteristics of each country.