As time goes by, more and more sellers open stores on the Temu platform, and the competition between stores becomes more and more fierce. In this competitive environment, sellers need to carefully formulate and flexibly use a series of marketing strategies to obtain more traffic and increase sales. This article will deeply analyze the key marketing strategies for the successful operation of sellers on the Temu platform, and provide sellers with a strong reference.
1. Low price strategy.
Temu’s business model is clearly built around low prices. Similar to Shein, Wish and AliExpress, Temu offers more discounts and lower prices than its competitors. On Temu, you can often see special offers where some products are only sold for 1 cent. Sellers need to have a deep understanding of market conditions when pricing, set competitive prices, and attract more consumers.
2. Efficient logistics network.
Temu provides customers with free delivery and return services through an efficient logistics network, which is significantly different from other e-commerce platforms. This is due to Pinduoduo’s huge network of suppliers and transportation partners. In the field of e-commerce, the efficiency of logistics is crucial to the user experience, and Temu provides sellers with better delivery and service guarantees by establishing a strong logistics network.
3. Shopping combined with entertainment.
Temu is committed to introducing entertainment elements into the shopping process to bridge the gap between online and offline shopping experiences. By introducing small games such as cards, consumers can get rewards while shopping, increasing the time users stay on the platform. This entertainment-based shopping experience can stimulate consumers’ interest and improve user stickiness.
4. Build a network of friends and acquaintances to share shopping experiences.
The referral mechanism occupies an important position in Temu’s business strategy. Temu introduced China’s group buying model to overseas markets, and improved customers’ bargaining power by sharing bulk discounts through group formation. At the same time, Temu relies on recommendations to introduce new customers to the platform through referral programs and provide consumers with discounts to achieve a shared shopping experience. Building a network of friendships and acquaintances and sharing the joy of shopping has become a key strategy for the success of Temu sellers.
5. Settlement criteria and audit considerations.
During the process of settling on the Temu platform, sellers need to pay special attention to the importance of audits. During the review process, key information includes the unit price of the planned sales goods, whether there is a self-operated factory, platform experience, and photos of the operating site. These materials directly affect whether the seller can successfully settle in. In addition, please note that after the settlement information is rejected, the store name will not be used again, so be sure to confirm that the information is correct when submitting for review.
6. Language and text usage standards.
To ensure the professionalism of the store display, Temu stipulates that the store name, product name, and Logo must be in English, while the product title can be in Chinese or English. In addition, the store name must not contain contact information such as telephone number, email address, website, QR code, etc. to ensure the clarity and standardization of the store information.
7. Fill in the product information carefully and display it correctly.
The filling of the product details page needs to be particularly detailed, including the product carousel picture, material picture, name, attributes, specifications, volume and weight, supply price, etc. Any mistake in the wrong category may affect sales, so it is crucial to repeatedly confirm the accuracy of the category with the merchant. Sellers need to follow the regulations to ensure the accurate display of product information and improve the user’s shopping experience.
8. Collection account, tax payment and opening of individual business stores.
Sellers should bind their bank cards as soon as possible after settling in. Only one bank card is allowed to be bound to a store. At the same time, Temu only supports corporate public account collection, which means that sellers need to file taxes in a timely manner. Although the platform allows individuals to open stores, they can only create new personal stores, not ordinary stores. Personal online stores are also required to pay taxes, but tax costs can be reduced through compliance.
Overall, the temu platform provides sellers with a wealth of marketing strategies, including low-price strategies, efficient logistics services, shopping and entertainment experiences, and referral programs. When operating a store, sellers should flexibly use these strategies, accurately fill in information according to the platform’s regulations, and improve the approval rate. Through accurate pricing and innovative shopping experience, sellers can stand out on the temu platform and achieve more business success.