The policy adjustment of e-commerce platforms is directly related to the evolution of logistics channels.
In the initial stage, e-commerce platforms mainly focus on attracting investment and attracting traffic, and the logistics links are completed by third-party freight forwarders. The high profits of the cross-border logistics market in the past came from market growth, information asymmetry, and the imbalance of supply and demand of overall resources. As the e-commerce platforms grow and mature, almost all platforms want to optimize and deeply integrate logistics operations. Therefore, the cross-border logistics market has entered a tightening stage. After all, if sellers are allowed to ship goods by themselves, when problems arise in the logistics link, it is difficult for the platform to ensure that all sellers can solve the problems quickly and independently. Therefore, the e-commerce platform only delivers goods online to platform customers and provides several standardized logistics service solutions, moving the original offline delivery to online, and strengthening the controllability of the entire logistics link. Furthermore, large e-commerce platforms began to build a cross-border logistics system to complete orders through their own logistics channels. Although the products and services are relatively single, e-commerce platforms have begun to cooperate deeply with the postal, customs, taxation and other departments of various countries, and gradually share services. The platform economy is an aggregated networked business organization. In terms of rights protection, fair competition, and reasonable taxation, the “platform governance” mechanism is more efficient than the “government governance” mechanism. In addition, its scale and marginal effect are superior to the traditional point-to-point or chain-style “unilateral market” efficiency.