1. The concept of showcase
The showcase product display is one of the promotion resources of Alibaba International Station. The showcase of Alibaba International Station is like the glass display window or display area of the store you see on the street. This position has an excellent exposure opportunity. For product promotion operation, you can set your company’s main products as showcase products and display them on the homepage of Wangpu.
The number of showcases on Alibaba International Station is: the number of showcases for Export-Link members is 10, and the number of showcases for Jinpincheng members is 40. If you think the number of showcases is not enough, you can buy more.
2. Advantages of showcase products
The advantages of showcase products are:
①Enjoy search priority ranking. Under the same conditions, the showcase products are ranked before non-showcase products:
②Own a promotion area on the homepage of the company website to enhance the promotion of the main products:
③Autonomously change the showcase display products and easily grasp the initiative of promoting the main products.
3. Showcase product management
Click “Product Management” → “Manage Showcase Products” to enter the “Showcase Product Management” page, as shown in Figure 2-35. Showcase products can be managed through this page. You can select products uploaded by different sub-accounts and set them as “showcase products”. On the Showcase Management page, you can directly see the product growth points, exposure, clicks, inquiries, number of orders and effect trends. You can also directly set the showcase selling points on the right and optimize, sort, replace and remove them.