YouTube description is one of the factors that improve your video’s SEO and YouTube ranking. YouTube description will determine whether your video ranks high or not, so YouTube description is a very important part of youtube optimization. How to write a good YouTube description? A good YouTube description should include keywords that are searched on Google and YouTube and be suitable for your video.
1. Include the most important keywords
Your description helps YouTube understand the content and context of your video. The keywords you include in the description can help you improve your video’s ranking in YouTube searches (and recommended videos).
Make sure to have what we call a focus keyword, in other words, a main keyword with a lot of search volume.
Not only in the description, you should have this focus keyword in mind before shooting the video. This way you can also mention this keyword in the text of the video. Since YouTube will also crawl your subtitles, this may give you an additional SEO boost.
In the YouTube description, you should mention the keyword in the first paragraph. Repeat it at least 2-3 times in the rest of the text to give search engines a clear signal about what the text and your video are about.
Use Google Trends, YouTube Auto Suggest or tube buddy to research these keywords and related suggestions. It’s simple.
2. Readability of language
Remember that YouTube’s algorithm will put more weight on the first 2-3 sentences of your description
3. Show value
Since the first line of your YouTube description will be displayed on the video search results, it should be attractive enough to make people interested enough to watch your video.
If you mention any tools, products, services or other resource information in the video, you can also consider adding corresponding links in the description.
It is also recommended to add a link to the playlist.
4. Add tags
YouTube tags can make it easier for your audience to find related videos.
YouTube allows us to add up to 15 tags. The first three tags you enter will be displayed above the title of the video.
5. Follow the policy
If you use copyrighted content (music, images or videos), make sure you mention them in the video description and attach a link to their website to indicate the copyright source.
If you are afraid of being complained, you can use copyright-free music.